YOUR LEADERSHIP PHILOSOPHY Essay Example | Topics and Well Written Essays - 500 words

YOUR LEADERSHIP PHILOSOPHY - Essay Example For a pioneer, it is essential to uncover the workers in different zones of worry outside the workplace. Examination experts contend that escaping the workplace is one of the manners by which the employees’ resolve can be helped. This makes the laborers progressively eager in their occupations, and increasingly occupied with their everyday undertakings (Posner and Kouzes, 2010). For example, outside the field, it is crucial that the mariners are allowed to work outside the workplace and communicate with people in general. In any case, this is just conceivable if the director offers them a chance to show duty and risk in their occupations. This will limit the odds of unfortunate behavior, since the mariners are considered responsible for their activities. For a pioneer, connection with the youngsters is crucial if the business is to flourish. This may involve messing with the youngsters, a perspective that not just forms compatibility between the business and the representatives yet in addition makes a positive bond between the two gatherings. From the contextual investigation, it is obvious that there is a colossal issue regarding order and obligation in the Navy framework. The officials are known to be of nothing but bad gauge, consistently off base because of penetrate of rules. In the event that the youngsters and seniors got an opportunity to interface, It would be conceivable to host a bond shaping between the gatherings, and, eventually, limiting the weights of the activity. Thirdly, both the expert and individual objectives of a pioneer must be adjusted if their group is to succeed. For our situation, the pioneer may embrace the arrangement of having individual time with an alternate mariner consistently. This would take into consideration the pioneer to comprehend the issues of their subordinates on a direct premise. For example, this would help in revealing the explanations for the leaders breaking the Navy ethos and legitimization of their activities at any occasion. Likely, such workers need some consideration and steady recognition for the activity that they do.

Battle of Thermopylae

The ascent of the Achaemenid Empire in the sixth century BC is covered in fog of days of yore. It sprang in the locale incorporating present day southern Iran and Iraq. A dissimilar gathering of clans of Indo-European inception filling in as vassals to the Medes controlled the locale east of Tigris from their capital Ecbatana (close Hamadan). Here, around 650 BC the religion of Zoroastrianism was established joining the masses as an illuminated people into a political force.In 559 BC an ardent Zoroastrian, Cyrus turned into the leader of a dark clan and he set about joining the other into a battling power and in five years he had crushed the Medes and vanquished all Persia. Lydia in Asia Minor and Babylon before long followed and when he passed on, as Cyrus the Great in 529 BC had established the Persian Empire. After his demise, his child Cambyses vanquished Egypt in 525 BC. For sure, the development had been fast to such an extent that uprisings jumped up and it fell upon Cambysesà ¢â‚¬â„¢s child Darius (The Great) to control these uprisings and establishment satrapies or self-overseeing states over the empire.It was sheer authoritative virtuoso, military arranging with a humanistic view that changed unique clans into an impressive force to be reckoned with. By the fifth century Persian force reached out from the waterway Indus to the shores of Mediterranean, North Africa, Thrace, Greece and Macedonia on the European mainland. Following the breakdown of the Mycenaean human advancement enormous quantities of Greeks moved to Asia Minor and noteworthy among them were three innate gatherings, Aeolians, Dorian and Ionians who settled around Lydia and Caria building up twelve urban areas which made up Ionia.These were autonomous states yet they all recognized a typical legacy. They appreciated this status till they were vanquished by the Lydian King Croesus. The Ionians were welcomed by Cyrus the Great to defy Lydian rule which was turned down constraining Cyrus to overcome Ionia in 540 BC and from that point to be controlled by neighborhood satraps. During the standard of Darius the Great in 499 BC the urban communities of Ionia were actuated to resistance to the despots speaking to Persian principle and in 498 BC the Ionians with help from Athens and Eretria decimated Sardis inciting the Persians into unequivocally beating them at the clash of Ephesus.The Ionian Rebellion was the main significant clash between the Greeks and the Persian Empire. Asia Minor was repressed however Darius the Great considered the to be Greek states as a danger to the solidness of the Empire and was bowed after vanquishing the entire of Greece. In 492 BC as an outcome of this disobedience initial steps were taken to make sure about land courses to Greece by re-taking Thrace and constraining Macedonia to turn into a customer territory of Persia. In 491 BC Darius sent emissaries to Greek urban areas looking for their submission.Most conformed to the terms yet Athens put the envoys to death and in Sparta they were tossed down a well. In this way the two urban communities were currently adequately at war with Persia. Darius next dispatched a power which attacked and annihilated Noxos and Eretria and afterward faced a boundlessly dwarfed Athenian armed force at Marathon. The following skirmish of Marathon was a surprising triumph for Athens bringing about the withdrawal of the power to Asia Minor. A significant battle against Greece was presently in readiness when Darius passed on in 486 BC leaving child Xerxes I in command.A resistance in Egypt deferred progress on this front and arrangements continued once the disobedience had been suppressed. By mid 480 BC Xerxes was prepared and walked his military over the Hellespont to Europe utilizing boat spans. Spartans and Athenians were additionally getting ready for war and in 481 BC the Congress of Corinth was held at which confederation of the city states was shaped and they believed that the intrud er would need to cross the limited go at Thermopylae on approach to southern Greece, which could be obstructed by a littler force.Furthermore, to forestall Persians bypassing Thermopylae via ocean a maritime flotilla accumulated to square waterway of Artemisium. It was August when the Persians showed up. This is a season when the Spartans praise the celebration of Carneia and the Olympic games. A period of ceasefire, during which war is taboo yet the criticalness of the circumstance convinced King Leonides I of Sparta to take 300 illustrious guardians and bolster troops as a development campaign to hinder the pass and anticipate the appearance of the fundamental Spartan army.According to history specialist Herodotus the Spartans had counseled the Oracle of Delphi, (The high priestess of the Temple of Apollo at Delphi, Pythia) was credited with forces of prescience O ye men who abide in the lanes of wide Lacedaemon! Either your wonderful town will be sacked by the offspring of Perseu s, Or, in return, should all through the entire Laconian nation Mourn for the departure of a ruler, relative of incredible Heracles (Rawlinson interpretation of Herodotus VII, 242) with regards to this prediction Leonides I was persuaded he was setting off to certain death.Once the Persians were located the Allies chose to hold fast at Thermopylae. The Persians offered give up terms and asked the Greeks to set out their weapons to which Leonides 1 is said to have reacted â€Å"come and get them† (Holland, p269â€270). The Persians had marshaled a staggering power despite the fact that antiquarians don’t appear to concur on an exact number. Current researchers gauges differ from 25,000 (Hans Delbruck) to 100,000 - 200,000 (Ulrich Wilcken and Tom Holland). There were 11,000 - 12,000 Greeks in a joined force.Five days in the wake of showing up Xerxes propelled a frontal assault. The Greeks framed a phalanx of covering shields and layered lance focuses over the width of the pass preventing the Persians from getting through. This demonstrated best as the wicker shields and shorter lances of the Persians forestalled a successful commitment. On the second day as well, the Persians fared no better however soon thereafter the Persians found support from a double crosser in finding a mountain way round the pass accordingly out-flanking and surrounding the Greeks.Some recommended withdrawal, yet Leonides made plans to remain with the Spartans at the Pass framing a back watchman to empower other unified contingents to pull back. At sunrise on the third day the Allies approached to the more extensive piece of the go to connect with the Persians. They battled with lances and short blades and Leonides 1 likewise died in this ambush. From that point the Persian encompassed the Greeks and poured down volley after volley of bolts opening up the go to the Persians who continued to consume and sack refers to which had not submitted. Xerxes then withdrew back to As ia leaving a Satrap to finish the conquest.Thermopylae was without a doubt a destruction for the Allies yet is apparently the most celebrated clash of European antiquated history. References Bradford, Ernle (2004). Thermopylae: The Battle for the West. Da Capo Press. ISBN 0306813602. Cartledge, Paul (2006). Thermopylae: The Battle That Changed the World. Woodstock, New York: The Overlook Press. ISBN 1585675660. Green, Peter (1996). The Greco-Persian Wars. College of California Press. ISBN 0520203135. Pressfield, Steven (1998). Entryways of Fire: An Epic Novel of the Battle of Thermopylae. Doubleday. ISBN 0385492910.

MIT Regular Action Deadline Taking Questions

MIT Regular Action Deadline Taking Questions Please remember that January 1 is the submission deadline for students applying for regular action admission to MIT. This means that you should you should click the final submit button of your online application on or before January 1. If you are applying on paper, have the Post Office postmark and mail your materials on or before January 1. However, I strongly discourage procrastination. The closer you send in your application to the deadline, the longer it will take our records office to process and for it to appear on your Application Tracking. Our records office is fully staffed over the holidays and is, even as I write, busily processing all of the application pieces that have been submitted. Also, please note that you do not need to express mail or overnight your application. I especially encourage students who live outside the United States to submit their applications as soon as possible. I encourage you not to wait until the very last moment to submit your application. If your application is ready to go, click that button, or stamp that mail! I hope these blogs have been very helpful to you as the regular action deadline approaches. Check out the archive if you havent already, including questions answers. For questions we havent yet answered, please leave your query in the comments of this entry. On Thursday, Ill be going through the questions posted in this entrys comments and answering them, before taking a quick vacation to celebrate the new year (and then starting the regular action process soon after). So, even if youve posted your question in a different entrys comments, I hope youll post it again here so I can collect the questions altogether. Happy Boxing Day!

Phoenixs Hardships and Racism in A Worn Path Essay

â€Å"A Worn Path† tells of an elderly and frail black woman and of the hardships that she must overcome. Upon reading the story, you realize that there is more to the story than meets the eye. She faces many roadblocks along her way. Phoenix faces many dangerous obstacles along her way, for a person of her age. She faces racism from some of characters she meets along the way. Phoenix faces inferior treatment, as though she is nothing more than some insect to squash. This story is about not only her ‘journey’ to Natchez, but also about her journey through society and the struggle to overcome the dangers, being treated inferior, and the racism. It’s December when Phoenix starts on her journey to Natchez and it is a journey she has taken†¦show more content†¦She runs the risk of having that barbwire slash though her dress and cut her back to pieces. , if she was to get caught going under that fence, the consequences she faced could have been death . The obstacles on the path to Natchez were dangerous and Phoenix could have suffered serious injury. Any kind of injury suffered out in the open and alone like she was in the middle of the winter could have resulted in death. However, it is in the end that the reader sees just how precious her journey is and for the lover of her grandson moves Phoenix to town. It is the same type of unfair obstacles that Phoenix must have dealt with her entire life. Yet she made it through them all un-harmed and her spirit still intact. Phoenix lived in a society where racism was still running strong. Yet she faced and dealt with that every day of her life. As an African-American slave, she would have toil in the fields, wondering if she would still be alive by the time the sun was setting. Phoenix is visible shaken with a run a scarecrow she believed to be a ghost. She says to image, Ghost, she said sharply, who be you the ghost of? For I have heard of nary death close by† (Welty 24).Slave mothers would often show that same fear as they watched the shadows return from the field; wondering if their loved ones were still alive or was going to come home unharmed. Phoenix faced those same fears as a mother and grandmother. If Phoenix was caught in theShow MoreRelatedA Worn Path Analysis944 Words   |  4 PagesThe short story A Worn Path, is around an old African American woman named Phoenix Jackson who makes an arduous trip into town needing prescription for her sick grandson. Amid her outing she talks resoundingly to herself in an urging way to bear the troublesome trek. She has made this trek commonly some time recently, yet this one appears to be essentially harder to oversee. After her daring endeavors and love for her lone grandson, she is effective at recovering the solution. Shockingly, the creatorRead MoreA Worn Path By Eudora Welty Essay1217 Words   |  5 Pagesâ€Å"A Worn Path† by Eudora Welty is the story of an elderly African-American woman named Phoenix Jackson. It takes place in Natchez, Mississippi, in December 1940. The story is about Phoenix’s difficult quest to get medication for her sick grandson. On her journey, she endures various hardships such as walking to the city on a cold December morning and being humiliated while on her journey. On this difficult journey, Phoenix encounters both impolite people and others who are willing to lend a handRead More Overcoming the Odds in Eudora Weltys A Worn Path Essay1913 Words   |  8 Pages In the short story, A Worn Path Eudora Weltys plot is not all that clear in the beginning, but progresses as her character carries on against the overwhelming forces against her. In this short story a black elderly woman, Phoenix Jackson, must overcome the odds against her as she valiantly travels through many obstacles in order to contribute to the wellness of her grandson, for whom she is making this trip down a worn path. It is at this point that all of Weltys readers hearts openRead MoreSymbolism in A Worn Path By Eudora Welty1096 Words   |  5 Pagesjust weren’t advancing economically. A Worn Path by Eudora Welty is a story about an old African American woman named Phoenix Jackson who takes a journey along a path with manifold of dangerous objects. Phoenix Jackson takes the journey thru the path because her grandson drank liquid named lye and got sick from his throat. Phoenix Jackson makes her journey thru the path to go to the doctor’s office to get some medicin e. As Phoenix Jackson walks thru the path she encounters a lot of animals like foxesRead MoreThe Journey: Symbolism of â€Å"a Worn Path† and â€Å"the Road Not Taken† Final2218 Words   |  9 PagesThe Journey: Symbolism of â€Å"A Worn Path† and â€Å"The Road Not Taken† Expedition. Voyage. Excursion. Pilgrimage. There are many words that are used to describe the word journey but what does it really mean? Many people consider the word journey as merely a distance in which they have traveled or will eventually travel; often they fail to recognize that there can be great meaning beyond each step that is taken. Too often, people become more focused on the destination rather than the processRead MoreEudora Welty a Worn Path12166 Words   |  49 PagesA Worn Path by Eudora Welty Copyright Notice  ©1998−2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® and Thomson Learning are trademarks used herein under license.  ©2007 eNotes.com LLC ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storageRead MoreEudora Welty a Worn Path12173 Words   |  49 PagesA Worn Path by Eudora Welty Copyright Notice  ©1998−2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® and Thomson Learning are trademarks used herein under license.  ©2007 eNotes.com LLC ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storageRead MoreSymbolism in A Worn Path by Eudora Welty1818 Words   |  8 Pageslevel by showing us how each character feels in additional it can make a person or even an objects stand out a whole lot more. In Eudora Welty they used symbolism in many different ways that you can even notice them right away. In Eudora Welty ‘A Worn Path’ is a short story where symbols are found everywhere throughout many places where you read. This short story is about an old woman named Phoenix Jackson whom was a black African American that was compared to a mythical Arabian bird, and actually

Benefits And Benefits Of Employee Satisfaction - 1611 Words

Benefits play a major role towards employee satisfaction and how they behave in an organization. Employee satisfaction is necessary for the success of any organization. Keeping employee satisfaction should be a priority for every employer. There are many reasons why an employee can become discouraged with their jobs. Some include: lack of communication within the organization, high stress levels, lack of recognition, or limit opportunity for growth. Health insurance is one benefit in the foundation of a comprehensive employee benefit package. Health insurance is an insurance policy that will pay to cover medical treatments or expenses. This also includes dental and vision insurance. â€Å"According to healthinsurance.org, of the Americans who†¦show more content†¦The number of sick days can be based on the years with the organization and how high they stand with the organization. Paid personal days are time taken off from work that the organization provides employees. The number of days is the same as sick days which was your standing level with organization and how long they have been with them. These days can be used for voting, conferences, and even going to a healthcare professional. The paid personal days are paid at the employee’s normal base salary. Bereavement time is even under PTO. It is granted for attending funerals and burials, making funeral arrangements, dealing with possessions and wills of the deceased, and for paying respect to a family at visitation. You are usually given three days of this time for an immediate family member and one day for other relatives or friends. Organizations can give additional unpaid days if necessary. Immediate family members include: spouse, parents, grandparents, children, grandchildren, and siblings. Another benefit offered among organizations is the 401k retirement plan. It is a plan for employees to accumulate retirement income and is the most flexible type of retirement plan. It shows that the employers care about and value your employees with a means for them to plan their future and encourages employees to save for retirement. It has tax advantages for both employers and employees including tax deferred growth for the employee and tax-deductible advantages for theShow MoreRelatedBenefits Of Employee Job Satisfaction921 Words   |  4 Pages Research shows that when employers allow their employee’s to have the freedom associated with autonomy, job satisfaction rises. In theory this increase in the level of employee job satisfaction comes from the sense of greater responsibility for the quality of their work. Also, autonomy can also increase motivation and happiness, along with decreasing employee turnover. All of which can make employees perform better in their job. An example of a company that found success by giving employees completeRead MoreBenefits Of Employee Satisfaction And Retention1876 Words   |  8 PagesEmployee Satisfaction and Retention Maintaining employee satisfaction is an important part of running a successful organization in today’s fast paced economy. Satisfied employees bring innovative ideas spurring growth for companies. Without a content and motivated workforce companies face stagnation and are at risk of being out-performed by their competitors. In the modern workplace employers must invest in more than just salary to ensure employee satisfaction and retention, studies show thatRead MoreEmployee Benefit Plan Development : Employee Benefits Essay1508 Words   |  7 PagesEmployee Benefit Plan Development â€Å"Understanding your employee’s perspective can go a long way towards increasing productivity and happiness† – Kathryn Minshew, founder of The Muse. In today’s highly competitive and robust job market, benefit programs have become an integral aspect of an employer’s total compensation package. In fact, an employer’s total benefit package plays just an important role in attracting and retaining talent for organizations as monetary compensation, according to a recentRead MoreEmployee Recognition1655 Words   |  7 Pages | |Subject: |Proposal to Develop and Implement an Employee Incentive/ Recognition Program | Attached is my proposal to establish a program to increase employee performance and morale. Employee satisfaction is of utmost importance for the chamber and the membership, because it is the foundation of success. The benefit of having a melting pot of new and prior employees is that it allows the chamber to focusRead MoreThe Ford Motor Company s Star Child Essay1639 Words   |  7 PagesMotor Company, 2014) And their employees are helping them do just that. Ford employees have been and will always continue to be the driving force behind Ford Motor Company. Ford Motor’s recognizes and understands that and has implemented several benefits that make Ford Motor Company an attractive and desired workplace amongst employees and potential employees. As much as Ford Motor’s has an understanding of their employee’s needs, things around them in the economy has put Ford Motor’s in some darkRead MoreHuman Resource Influences Employee Satisfaction1357 Words   |  6 Pagesabout how human resource influences employee satisfaction throughout an organization. In my assignment, I described major functions of human resource department and also main ways to make employees’ satisfaction better. As an example, I took BMO Bank and gave a description of their approaches to motivate their current and future employees and to increase their job satisfaction. 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While there are significant differences statistically between the four variables of the study, all groups concurred that pay, benefits, and recognition are vital in improving job satisfaction of employees. The results solidify the hypothesis that pay is integral to job satisfaction in all of the three countries despite varying cultures. ItRead MoreBenefits And Benefits Of Employee Benefits Essay1422 Words   |  6 Pagesor not, when the phrase employee benefits is mentioned there are many different perspectives from various angles as to what exactly employee benefits entail. Some perspectives are, but not limited to, what is deemed an employee benefit, what benefits are required by law to be given to employees, benefits that employees might feel are superior, and whether or not benefits provide value to the employer. For clarification purposes Alison Doyle offers this, â€Å"Employee benefits are non-salary compensationRead MoreJob Plan For Job Process Essay906 Words   |  4 Pagesneed to be made. Sometimes these changes may not necessarily be in the job description, but helps the worker feel a sense of satisfaction or accomplishment, but not necessaril y help the company. These changes can be the way they do their job, but also in the way they feel about their job. Job satisfaction is important to both the employee and employer. Having a satisfied employee can lead to better performance and therefore better outcome for the business overall. Employees may job craft in order

Marketing a W Free Essays

Executive Summary AW Restaurants, Inc. is a chain of fast-food restaurants that specialize in root beer and root beer floats. It is the first fast food restaurant in Singapore and expansion was fast in the early nineties, but in 2003, AW’s Singapore operations came to an end. We will write a custom essay sample on Marketing a W or any similar topic only for you Order Now Many Singaporeans grew up eating AW, and that is one reason why many people are protesting for it to make a comeback in Singapore. Hence, our campaign will draw an emotional appeal, focusing on the theme, â€Å"Bringing back the good old memories†. Based on this central theme, this report covers the Public Relations, Sales Promotions, Personal Selling, Direct Marketing and Budget proposed for the nature of our campaign. A survey was conducted and given out to 80 random applicants to find out more about what they think of the organisation. Online research was also done to examine some of the risks or problems faced in the marketplace, its potential, competition, unique selling advantages and AW’s current positioning. Lastly, we have come up with creative strategies to enhance the advertising campaign. Bringing back the good old times† focuses on the old days so we will mainly be using traditional media to stay consistent to our theme. As many youngsters these days use social media to connect, we will also be using a few online methods to stay connected to the new generation. Lastly, putting into consideration the aspects of our personal selling, sales promotion, direct marketing and advertising costs, the proposed c osting for the total campaign will be approximately $137,707. IMC Objectives * Advertising To bring back AW to Singapore by creating brand awareness through focussing on our central theme, â€Å"Bringing back the good old days† and to create the likeability of amongst 80% of our target audience. * Public Relations To create interest and maintain positive image for AW by drawing as much publicity as possible, and gain huge exposure to reach out to our target audience with 30% additional publicity. * Sales promotion Uses price, coupons to help drive and increase attendance by 30% and to also encourage brand switching. Increase consumption and AW’s sales by at least 3% and to add at least 5% to overall market share by 2015. Agency Introduction Based in Singapore, APG Advertising Pte Ltd was established in 1996 providing a comprehensive range of services. We take the task of understanding the business and propose attractive promotions or campaigns, tailored to your specific industry and budget. We also help clients and our teams put more creativity into campaign planning and capable of handling a variety of advertising for business of different natures. Our teams of professionals, armed with expert knowledge of current trends in the market, embark on providing refreshing marketing ideas to kick start your businesses. We service to not only the local market, but also have our global networks, particularly to Asia, such as Malaysia, Hong Kong, Philippines, Indonesia and Thailand. APG Advertising Agency possesses skilled employees who have combined experience of over 25 years servicing to the local and international industry. We are a fully accredited service agency. We have run print ads, bus advertisements, MRT advertisements, radio/television commercials, point of sales ads, marketing brochures, brand building and have even created websites. Some of the big firms who have used our services include Bank of China, Maybank, Hyflux, Serta, etc. Accreditations from well-known Institutions * Association of Accredited Advertising Agents, Singapore (4As) * Institute of Advertising, Singapore (IAS) * Singapore Press Holdings (SPH) * MediaCorp Singapore Group (MCS) Various Campaigns (Pls refer to Appendix) * Aberdeen * Realstar * Singapore International (Motor Show) * Natas Travel Background Research Client’s Background AW Restaurants, Inc. was established in 1919 in Lodi, California, United States. It is a chain of fast-food restaurants that specialize in root beer and root beer floats. The name AW came about from the surname of the initials Roy W. Allen and Frank Wright. Hence, started the company’s humble beginnings, as AW. The first fast food restaurant in Singapore was not McDonald’s or KFC, it was AW. The chain’s expansion was fast in the early nineties, but in the late nineties, the branch at Singapore Zoo closed down, leaving Singapore with seven outlets remaining in 2002. A year later, AW’s Singapore operations came to an end after shutting down their last outlet at Hougang Heartland Mall. Being the first fast food restaurant in Singapore, AW left a huge impact on many Singaporeans as they grew up eating AW. Long before MacDonald, KFC and Burger King came into the picture, it was the most favourite among the teens. It was seen to be â€Å"cool† hanging out in AW restaurant. Whether it was an easy takeaway (AW drive through), indulging in fast food, or giving a good treat to pamper oneself, AW was always there. Hence, many Singaporeans yearn for AW to make a comeback. On Facebook, there are many pages created by fans, called â€Å"Like to bring back AW in Singapore†, â€Å"Bring back AW restaurant in Singapore† and many other pages that support AW into coming back to Singapore. The pages have over 18,000 likes and every now and then, fans would post comments on the wall asking when they are making a comeback or why have they left. Whenever Singaporeans visit Malaysia or Batam, the first thing they think of is to visit the nearest AW restaurant as well. This shows evidence that AW has left a huge impression despite drowning due to intense competition. Demand is undoubtedly high and the memories AW created for its customers is so strong that people are protesting for it to come back until today. Situation Analysis Problems/Risks faced in the Marketplace a) Problems * Viewed as â€Å"Unhealthy Junk Food† Being a fast food restaurant chain, AW is perceived as unhealthy and customers may see it as â€Å"just another fast food restaurant†. Because their menu contains fatty food such as Burger, Chicken, Hot Dogs, French Fries, Nuggets, Ice Cream, Milkshakes etc, it may turn customers off as they do not provide a variety of healthy alternative options. Being a family oriented restaurant, it is important that AW first convince adults or parents to choose their dining experience to be at AW because they are the ones that have the buying power to bring their children to the restaurant. Hence, if adults or parents are convinced that the food offered by AW is generally unhealthy or simply seen as â€Å"junk food†, they will not consider bringing their family to dine there regularly, unless for rare treats. * Considered relatively small compared to competitors In 2003, AW was acquired by YUM! Brands. Currently for AW, there are over 1,200 restaurants including 350 international stores in 16 countries and territories. Comparing this figure to other YUM! ’s flagship stores, KFC has about 17,000 restaurants worldwide. McDonald’s has over 34,000 stores worldwide, while Subway has 35,000 locations around the world. With contrast to the other competitors, AW is relatively small. b) Risks * Of being shut down due to fierce competitions In 1966, AW launched their first business at Dunearn Road, near the former University of Singapore’s Bukit Timah Campus. The chain was expanding fast, but due to fierce competitions from other fast food competitors, it eventually closed down in 2003. Thus, it is a risk to bring back AW to Singapore as it has been shut down previously due to intense competition. * Of having inability to handle high cost due to small size Given AW’s size, there is a risk of the company not being able to handle the high cost as compared to competitors. Because they are relatively small in comparison to other fast food chain outlets, food inventory, logistics, transportation and other cost may come in as an issue while for ompetitors it is not an issue as they already have many outlets spread in Singapore. Potential The first AW store opened in Singapore in 1966. Back then, people were more conservative and health conscious which led to one of the reasons why AW closed down in Singapore in the early 2000s. However, times have changed. Singaporeans these days are much affluent than they used to be. The younger genera tion is more career-oriented and this leads to more people eating out as they often work overtime. In the current fast-paced society, demand for more  convenient meals is also increasing. Although awareness of the importance of proper diet increased, fast-food, snacks and soft-drink  consumption is also still on the rise. Wendy’s was first in Singapore during the 1980s. Not long before their opening, Wendy’s faced the same issue as AW due to intense competition and as a result, collapsed and shut down their outlet which was operating at Far East Plaza and Parkway Parade. However, in 2009, the US fast chain reopened in Singapore at Lau Pa Sat in the Central Business District. Since then, they have grown and just recently opened their 11th restaurant at Jurong East MRT Station. Therefore, despite failing in the earlier years, they manage to make a successful comeback and AW should perhaps make a comeback too. Wendy’s comeback shows evidence that there is potential in the rise of fast food chain outlets. Competition AW operates in the product category of fast food sandwich chains, which is highly competitive and developed. Today,  the three giants in the local fast-food business are McDonald’s,  Kentucky Fried Chicken and Burger King, with McDonald’s leading the pack. AW simply cannot compete with the thousands of stores their rivals have world-wide. Although AW does not have the number of units or financial resources that some of its competitors have now, they do have good brand recognition since they bring about childhood memories to Singaporeans. (i) MacDonald The number of people who thronged  MacDonald’s first outlet opening was so large;  a world record was set for serving the world’s highest volume of hamburgers in a single day. Today, McDonald has over 120 restaurants across the island serve 1. 2 million customers every week. Around 9,000 employees keep the McDonald’s restaurants running ship-shape. The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of the outlets are free-standing units offering dine-in and drive-through service. Today one can  find a McDonald’s restaurant  in almost every corner of the island and over 40 operating as 24hours stores. About 80% of the restaurants are run by franchisees or affiliates. (ii) Burger King BURGER KING commenced operations in Singapore since 1982 through the opening of its first restaurant at Peninsula Plaza. Over the years, Burger King Singapore Pte. Ltd. perates more than 40 restaurants in Singapore where customers across the island city can enjoy the great and healthy flame-grilled taste of their products. Providing customers with a great dining experience in the areas of convenience, excellent service and friendly surroundings is and also for the wide and unique menu options is what Burger King achieved. In addition to its popular Whopper sandwich, the chain offers a selection of burgers, chicken sandwiches, salads, and breakfast items, along with beverages, desserts, and sides. (iii) KFC KFC is the leader in the chicken segment in the Singapore Quick Service Restaurant (QSR) industry. There are over 15,000  KFC  outlets in 105 countries and territories around the world. Upon entering every KFC outlets, one will be captivated by the chicken’s aroma. At KFC, they offer high quality and great tasting food in a popular array of complete meals such as Daily Savers Meals, Snackers and Family Feast that enable the whole family to share a fun and satisfying experience with all the affordability and convenience of a fast food restaurant. The popular chain is well known for its fried chicken and its various incarnations – chicken burgers, drumlets, nuggets, ‘popcorn’ chicken. The chicken comes in various flavours – original, spicy, crispy. Unique Selling Advantages * World’s No. 1 Root Beer A;W Root Beer is the world’s number one selling root beer float and is still mixed fresh daily and sold at hundreds of AW restaurants. Customers dine at AW to enjoy their signature products like root beers floats, deep fried cheese curds  and waffles. Long Heritage When people talk about AW in Singapore, they think of the past and memories because it is the first fast food restaurant in Singapore. Hence, the history behind AW is a unique selling point as people will always remember AW as they grew up eating it. Till now, they are still making memories and All American Food. Having a strong history over the brand AW, is what other competitors can’t achieved. Current Positioning Over the years, AW has position themselves as a childhood fast food brand. Some positioning strategy that AW has adopted will be emotional, functional and promotional. The emotional positioning strongly taps into boomers’ memories of their youth at AW, with the objective of creating smiles and reminisce. The functional positioning focuses on the simple indulgence of a great burger just like it was in 1956. The promotional positioning reflects great value for a premium product. AW focus their efforts on baby boomers— a market virtually ignored by the other fast-food chains. This group, born between 1946 and 1964, grew up with AW drive-ins. The brand truly represents their youth and the simple joys that came along with it. We want to bring back memories of these boomers having countless â€Å"firsts† at AW growing up: their first trip to a fast-food restaurant, â€Å"graduating† to their first Teen Burger, going out on their first date, driving their first car— these were all very important and rich memories. It was clear that AW is one of the few brands that have the right to align themselves with these milestones in boomers’ lives. We feel that the current positioning is strong and we believe it would work out for our objectives of our campaign. This insight became the basis for an important element of our campaign. IMC Strategies Overall Theme/Big Idea To bring back the fast food chain that Singaporeans grew up loving, focussing on our central theme, â€Å"Bringing back the good old days†. * Creative Direction The advertising appeal that we would use to attract the attention of consumers will be through emotional appeal because emotional appeal will be easier for us to relate our BIG IDEA and campaign to our target group. The way our big idea will be conveyed to consumers will be through slice of life execution as it is able to portray a real life situation that consumers may face daily. As our big idea is to bring back the good old times to consumer who patronize AW on their re-opening, our advertising video will be about a man who had a hard time at work as his job pile stacks higher and higher but when he walk into AW and drink their signature root beer float, flash back of the good times he had appeared in his brain making his frown and stressful face to turn into a wide smile, enjoying the moment. Public Relations * Publicity Vehicles Vehicle wraps is one of the most cost efficient advertising tools. Because we believe they have the ability to generate more advertising impressions than any other advertising medium available, we will be hiring three trucks to drive around high traffic areas such as Orchard Road to showcase that AW is coming back to Singapore. We will feature our theme, â€Å"Bringing back the good old memories near you† to bring awareness to consumers that AW is returning. Inside the truck, it will contain mini cans of AW that we will be selling to the public. For every can purchased at $1, customers will get a free AW balloon to show support for wanting to bring AW back to Singapore. * Community Activities With the proceeds earned from the mini canned drinks, we will be donating 50% of the proceeds to poor families with low income. Since AW is a family restaurant, we want to show the importance of family. Thus, AW will donate proceeds of the earnings to people who deserve it to show our welfare and concern, and to show the community that AW cares about the society. Sales Promotion There are various sales promotional tools that AW can make use of to introduce their come-back in Singapore and so to stimulate trial, repeat or larger purchases. To suit our â€Å"old school† theme campaign, we have decided to make use of 4 different sales promotional tools and they are namely coupons, contests/sweepstakes, price-off deal and frequency programs. Coupons will be distributed using social media website such as Facebook and twitter. A picture of the coupon will be posted on the official Facebook page of AW and this coupon can be printed and will entitle them to 2 different benefits. On the day of the opening, consumers will be able to enjoy 10% off their total bill instantly upon flashing the coupon and after doing so, a bounce back coupons printed in black and white using old school design will also be given to these consumers in order to encourage repeat purchase. The reason of combining this 2 different method is because of our â€Å"old school† theme. Since our theme focuses on bringing back childhood memories of the consumers, it would be more appropriate if we can make use of traditional marketing method. However, we will be using a small part of social media as it has become increasingly popular among teenagers these days that make it a much easier and cost-efficient way to reach out to our consumers. However, this promotion will only be valid for a month to introduce the comeback of AW. Our price-off deals includes set meals which will be available at all times. Since our target audiences are families and our marketing idea is to bring back childhood memories, family set meals is definitely a must-have in our menu. A frequency program will also be combined together with a contest to encourage consumers to try out all the different product that is available on the menu. A frequency card will be issued on your first alacarte purchase and 10 different stamps would need to be collected in order to enjoy the benefit and so to participate in the contest. These 10 collectible stamps represent the different alacarte items; a stamp will be rewarded for each alacarte items being purchased. Collect all 10 different stamps and it will entitle customers to redeem a free â€Å"set meal of the week†. Upon redemption, personal data will need to be filled in at the back of the card to redeem their prizes. This can also be reference for our customer database. Personal Selling For our campaign, we will be having staffs going around the event areas to serve and answer any enquiries by our audience. For example, our staffs will explain to them the main objectives of this campaign and the main reason in bringing back AW. These will actually nature relationships with customers by understanding their needs and demands. Not only that, we can solve their doubts and recommend ways to satisfy them. Also, our mascots will be going around interacting and bonding with the customers. Customers can take pictures with our mascots or even talk to it. After our campaign, more customers would be informed and will patronize our stores. This will actually brings popularity and publicity for AW. Direct Marketing Online Communication Flyers will be distributed to the public around neighbourhood and town areas. This will help increase the awareness of consumers that are shopping or staying nearby, giving them a heads-up of what’s going on around them. To ensure that these Flyers will not be treated as junk mail, a free ice-cream coupon will be attached to it. However, consumers can only redeem the free ice cream upon purchasing a set meal. Though our main focus is to publicize re-launching of AW using outdoor, however there is also a need to use new media to reach out to the younger group of consumers who have not heard of AW before. We will plan to reach out to them through the means of social media platforms such as facebook and twitter. We will post pictures about during AW store renovation and what are the varieties of food that AW will be offering to keep them updated and excited to AW’s countdown. We will also set up a local AW website so that the younger generations can find out more about us through this means of platform. Media Strategy Media Mix (a) Advertising Campaign With the results that we have obtained through our surveys, we have decided to come out with an advertising campaign for AW with the objective of letting AW bring back childhood memories and happiness back to our target audience. Our campaign tag line will be â€Å"AW, bringing back the good old times. † This advertising campaign is to promote brand recall to our target audience that AW is back to serve them their favourite Signature Root Beer Float, Curly Fries and their other specialties. We have decided to use local advertising as our aim is to bring AW back to Singapore. Since our campaign objective and big idea is to bring back old memories, we will be using traditional media such as outdoor posters of media class and media vehicle as well to advertise on AW will be coming back to Singapore. Media class is a broad category of media such as broadcast, print, outdoor, interactive and etc. Out of all these, we will be choosing outdoor prints advertisements as many people are expecting to see AW advertisements at outdoor places. Media vehicles will be at bus stops, train stations and even on buses. Thus, for bus stops, we will be having a simple advert of AW’s logo and campaign theme with a digital countdown system at the bottom of the poster, stating how many more days to A;W’s re-opening. For train stations, we have decided to have our advert to be paste at Toa Payoh station as it is a district located in the central region of Singapore with many housing estates and facilities around them. Hence, it would be great for us to put our advertisements there as it is not that expensive compared to placing it at orchard and Toa Payoh is more of a family oriented place. So, it would be a win-win situation for us as not only could we save money but we would be able to reach out to our target audience which is families as well. Lastly, for buses, we have decided to check a few buses to have AW’s advertisement on them while inside of the bus will have mini advertisement posters hanging on the poles where anybody who takes it will be given a 20% off when purchasing from A;W when they re-open in Singapore. Another media class that we will be choosing is television channels. As for the media vehicles will be television channels such as Channel 8 and Channel 5. The reason why we have chose these 2 channels is because people are expecting to see our advertisements on TV and Channel 5 ; 8 audience are mostly families. Hence, it matches with our target audience. Continuity scheduling technique will be used to re-reach to our target audience so that we can arouse more attention from the public. The television advertisement that we will be coming out with will be more family oriented, focusing on our theme of bringing back the good old times. There will be approximately 4 parts of the scene which depicts how A;W will bring back the good old times to consumers from the new technology world. It will also show how A;W will release their stressful life after visiting A;W where flashback of good old memories made their day a better one. Every week one scene will be played and at the end of the 4 weeks, it will be also the day where A;W re-open in Singapore. Though there are downsides of selecting these media tools such as high production cost and short exposure time but we are confident that with the correct location for our posters to be placed up at and with interesting television advertisement, we will be able to gain the response that we are targeting to achieve. b) Marketing Mix Strategies Product: People remember A;W for their unique root beer float over the years till now. Today, it has franchise locations throughout much of the world, serving a typical fast food menu of hamburgers and French fries, as well as hot dogs. One would be able to enjoy the unique and quality food served in A;W outlets at the same time creating/recalling memories of the past times at A;W. Not only that, A;W pack aging colors of brown, white, orange and yellow also left an impactful impressions to their customers. Place: The place of our campaign will be all around Singapore but putting more focus at Toa Payoh as we are planning to re-open the A;W outlet there. The reason why we choose Toa Payoh is due to the high traffic flow of families around that area. They have many facilities like Safra, Swimming Complex, library, movie theatre and neighbourhood schools which would attract many school kids and families who visit Toa Payoh for their variety of facilities over there. Hence the selection of the location where our main campaign location will be along with the big poster of A;W reopening paste on the train station of Toa Payoh. Price: The price of A;W standard food combos will be approximately from $5 to $8. Prices are stated based on analysis of other competitors price and cost of product. Besides standard food combos which includes main course and their signature root beer float, A;W will also sell ala cart items such as their curly fries, burgers and others. Regular curly fries will be set at $2 will large curly fries will be $3. For their regular signature root beer float will be $2. 95 while large signature root beer float will be $3. 5 and jumbo signature root beer float for two will be charged at $4. 95. Promotion: During the campaign period, customers who visit A;W with the mini advertisement that they took from the busses will be entitled to a 20% discount on standard food combos purchased or a total bill of $5 and above. This promotion will last one month from the day of reopening of A;W at Toa Payoh. The promotion is created to attract the crowd back to A;W and also attention of the public. Campa ign Budget | Description| Quantity| Duration| Pay rate| Total| Public Relations| | 1. | Trucks| 3| 3 hrs| $150/day| $450| 2. | Drivers (3hrs/day)| 3| 3 hrs| $15/hr| $135| 3. | Workers| 6| 3 hrs| $6/hr| $108| 4. | Donations| | | | $150| | Sales Promotion| | 5. | Printing of Coupons| 50,000| | | $1000| 6. | Coupon Value(Digital Coupon)| 50,000| | | $25,000| 7. | Production of Frequency Card| 50,000| | | $3000| | Direct Marketing| | 8. | Production of Flyers| 100,000| | | $2500| 9. | Flyer Distributor| 5 | 10 hours| $6/hr| $300| 10. | Mascot| 1| 8 hours| $8/hr| $64| | Advertising| | 1. | Poster Space: Toa Payoh MRT Station | 1| 2. 5 weeks| | $15,000| 12. | Poster Space: All Toa Payoh Bus Stops| | 2. 5 weeks| | $10,000| 13. | Advertising: Comfort Delgro| | 2. 5 weeks| | $8,000| 14. | Print Productions for posters etc. | | | | $30,000| 15. | TV commercial (15seconds)AirTime on Channel 8| 3 slots/day| 2 weeks| $500/time slot $1500/day| $21,000| 16. | TV commercial (15seconds)AirTime on Ch annel 5| 3 slots/day| 2 weeks| $500/time slot $1500/day| $21,000| | Total| $137,707| Round-Up Budget| $150,000| How to cite Marketing a W, Essay examples

Review of Hustle and Flow free essay sample

Hustle and Flow is a movie about a pimp/drug dealer who struggles to make a living in Memphis Tennessee. Today many pimps operate illegally in the U. S. Because of the great demand for prostitution. For many, prostitution is a forced occupation used to make ends meet. Deja, a pimp and a drug dealer, hopes to end his Illegal occupations and become involved in the hip hop industry. This movie is like many other great movies In so many ways. Movies such as Get Rich or Die Trying, Four Brothers, and Boozy In the hood are all related In some way to this film.The main characters of Hustle and Flow are Deja, Nolan, Chug, and Key. The movie takes place In a ghetto area of north Memphis, Tennessee. Trying to land a record deal, Deja does whatever he can to progress. For example, when he needed to buy an expensive microphone that has no sound distortion, he found out he didnt have enough money so he pimps Nolan to the store clerk. We will write a custom essay sample on Review of Hustle and Flow or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some see this as Deja being selfish, others see It as a way to make things better for all because If he succeeds so does his hookers.In this movie dialogue plays a very important role in showing us what the movie is bout. The dialogue is basically black and southern. Rap music is also played throughout the film. The title of the film is Hustle and Flow and the word flow is a slang term meaning to rap. Almost every scene begins with some kind of rap music and the rap music that Deja produced in the movie is also very powerful. The main theme of the film is that you must be in charge to succeed. Now, that doesnt necessarily mean that you must be the leader, but that you must take control of your life.Dramatic Aspects play a very important role in the movie. Costumes and make up design help the audience understand where the characters come from and what time period it is. Craig Brewer, the director, employs a lot of camera movements to show us the set of the city and he uses mainly high angles to show us the weakness of some characters. He also uses gradual disclosure to let us know what is going to happen throughout the plot. There were many lengthy shots such as the first shot of the movie. This shot goes from a close up and zooms to an extreme close-up. This is when Deja explains the nature of mankind to Nolan. This movie is very powerful and shows us the true meaning of taking charge and how achieving your goals are vital to your success. Deja may seem like a low class, selfish pimp, but behind his drug dealing and Illegal pimping he is Just an average middle age man who hopes to get to the top Just Like all of us. Review of Hustle and Flow By Egyptology to make ends meet. Deja, a pimp and a drug dealer, hopes to end his illegal This movie is like many other great movies in so many ways.Movies such as Get Rich or Die Trying, Four Brothers, and Boozy in the hood are all related in some way to vie takes place in a ghetto area of north Memphis, Tennessee. Trying to land a selfish, others see it as a way to make things better for all because if he succeeds so and the rap music that Deja produced in the movie is also very powerful. The main theme of the film is that you must be in charge to succeed. Now, that doesnt when Deja explains the nature of mankind to Nolan. Selfish pimp, but behind his drug dealing and illegal pimping he is Just an average middle age man who hopes to get to the top Just like all of us.